It will have been just over 10 years ago that I received my first personalised direct mail letter from Saga.
I remember opening the envelope, glancing at the contents and throwing it in the bin with disgust. Saga is for old people and how dare they own a database that tells them that I’ve just turned 50.
I gave all future mailshots a wide berth for the following few years until the occasional offer somewhat annoyingly caught my eye.
Fast forward to now and I find myself contacting them about my car insurance. If your age means you can get a better deal why not is the view I take these days.
Sadly though the whole process of getting the quote gave me an insight into what inspired their name!
They gave me the very competitive price of £253 which they could fix for three years as part of the deal. My existing insurer was quoting over £400, an amount that seemed to be going up around 10% a year.
Due to some mix up on the date my insurance could start I wasn’t able to accept that quote and had to wait a week before I could pay for it.
I was warned this change of date might affect the price quoted but I certainly wasn’t expecting it to go up to £370 – nearly 50% more – just so I could start the insurance on a different date.
How can that happen when exactly the same car driven by exactly the same person with the exactly the same insurer is being covered.
Anyway, to cut a long story short, I was able to wangle my insurance at the original quote.
This means I’m also a member of Saga Possibilities which I’ve just so logged into and I have to say I’m quite impressed by what they’ve got to offer.
Creating a portal that sells to the over 50s demographic – which at a around a third of the population including many with a lot of disposable income – must be highly attractive to lots of advertisers.
I’m going to have a good trawl through the site and review it tomorrow. Being in the midst of quarantine it’s made me quite excited about the future possibilities when I am, once again, free.